Established in 2002, Ground is a multi-sport lifestyle brand that combines technology with style. Headquartered in Emeryville, California, just across the bay from San Francisco, we started Ground because we thought it was time for a change. Over the last several years it seems that many outdoor products have come to resemble one another. Somebody had to do something new.

Our philosophy is simple. Differentiate or don’t bother. Build the best technical apparel and gear with a new, innovative approach bringing excitement back to the consumer. We use the most advanced fabrics and construction techniques. Our designs are functional and performance-oriented. But every piece is designed to embody a new and different sense of style. It’s not just an extra step. It’s part of the process. It’s what’s been missing.